Museum Quality. Readymade.

All wood frames, in 15 styles, each with a pure white archival mat. From $39.

Introducing FRAMEKiTS

Readymade gallery walls to go!
From $98. All in.

Photo Framing

Simply upload & we'll print & frame!
From $44. Photo walls too!

Salon Style Galleries

Mixed frame gallery walls, ready to hang!
Get creative & frame anything!

For the Modernist.

Clean lines, balance & symmetry.
Ready to hang gallery walls from $98.

Design a Gallery Wall

Make it your way. Mix & match styles & sizes, from $39 per frame.

Make Someone Happy.

The gift that’s customizable & personal.
You can’t go wrong.

Single Frames
Gallery Frame Sets
Photo Framing
Salon Style Galleries
Grid Style Galleries
Design Your Own
Gift Cards

All Wood Picture Frames

Hand cut & joined, including a pure white, 8-ply archival mat, from only $39. Shipped and ready to hang in just over a week. Museum & Plexiglass upgrades available.
Shop Frames

Museum Quality. Easier than ever before.

Pictureplays may actually be the greatest solution to gallery walls ever!
Lawrence W, Boulder CO
Since everything is digital these days, I did not want to go through the process to get photos printed and taken to the framer. It couldn’t have been easier to turn a beautiful picture into a gorgeous piece of art for our home. The process was fast, intuitive and the framing choices were excellent. Would definitely recommend it to friends and family.
Lauren S, San Francisco
All in it took me less than 10 minutes to order my framed photo. It’s low pressure and fun. You can start with just one photo or you can use their brilliant gallery wall ideas to bring your vision to life.
Shelly W, Ohio
I receive so many compliments on the frames in my foyer... framed in “barnwood” which perfectly matches my front door.
Diane L, Menlo Park CA
I am pumped to display some of my most favorite travel photos that I’ve taken over the past couple of years...especially because I’ve been dreaming of my wanderlust days and hoping that one day soon, we will be able to explore the world again, post COVID.
Robin R, Encino CA

Happiness Guaranteed

  1. All wood. Hand cut & joined.
  2. 8-ply pure white archival mats.
  3. Wired & ready to hang (felt bumpers too!).
  4. Planogram for precise placement.
  5. Museum & Plexiglass upgrades too!
  6. Upload pictures. We’ll print, back them with foam core (never cardboard!) and frame… or simply DIY at home.


Money Back Guarantee (Our frames are THAT good!)

Framing Tips

From Our Experts

We’ve made it so easy to frame anything at home. NO TOOLS NECESSARY. Our exhibit quality readymade frames are built with this in mind. We’ve already done the hard part - you just place your art & prints inside and bend down the black flex tabs. We’ve attached the hanging hardware, felt bumpers, and even provide the hooks too! Just hang your frames and admire your fine work.

Check out some easy ways to make ANYTHING fit in any frame.

“Every idea starts with a problem. Designing a gallery wall is hard, custom framing is expensive, and it all takes way too much time. So, we do it differently.”

Fred Rubenstein, Founder

Read Our Story
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Let’s Play!
Upload & frame a picture or grab some frames to display anything at home - at a 15% savings. Subscribe below and we’ll send you a code. Boom!