About Us

About Us

A picture speaks 1000 words. A gallery wall tells your story.

Annie Leibowitz once said, “People don’t remember days. They remember moments.” Life’s most important moments are captured with pictures. They add warmth and personal style to our homes, speak the truth, help tell our stories, and remember the people and places we love most.  

It’s true, they speak 1000 words, but a gallery wall tells your story. 

Here’s mine…In 1995, after a 5 year career at Macy’s, focusing on merchandising and buying, I started out in the picture framing business, owning a total of 10 stores in the San Francisco Bay Area through 2018.  My teams and I helped thousands of customers design and install gallery walls. The process created challenges for many and frustrations for most. But everyone wanted one. There was no easy way – until now. Introducing PiCTUREPLAYS! In about 15 minutes, with exhibit grade frames, museum quality mats, and 3 types of glass, create the gallery wall of your dreams. Yes, it’s true! If you don’t agree, call or text me at 415-533-3733



Museum Quality.

Whether you’re framing just 1 picture, or a whole wall of them, we make it fun and easy.  With an eye toward exhibit-grade, we use all wood gallery frames, “acid free” double thick mats, foam core backing (never cardboard), and offer 3 types of glass – including virtually invisible “museum” glass. (Shhh…we believe we are one of the only ones doing this.)

We play with only the best materials.  You end up with the highest quality gallery wall of your dreams. 

Frame a Single Picture.

5 frame sizes. 5 picture sizes. Easy.

With a museum quality double thick acid free mat included, our exhibit-grade frames are handcrafted, cut, assembled, and inspected, especially just for you.  From $39, the 14 exhibit-grade frames are available with 3 types of glass. You play while we do all the work. After about a week, we’ll ship them, for free, right to your door.

Predesigned Galleries. Upload Your Pictures.

Celebrate the people you love, places you’ve been, and memories you treasure. Choose from 13 predesigned gallery layouts ranging in size from 3 to 8 feet, and up to 13 frames.  You’ll add warmth and personal style to any room, space, or place, in your home.

Design Your Own Gallery. Upload Your Pictures.

Frame just 1 picture, or frame 100.

Using our “Single Frame” option, design your own unique Gallery Wall by framing multiple pictures separately.  Hang them together – your way. We suggest adding your favorite objects and art. There are no rules. And we’re happy to advise. Month by month, year by year, as the memories (and family members) grow, your gallery will too.

Just want Frames?

No problem. If you’re a DIY kind of person, or already have boxes and albums of pictures, frame them yourself. And also picture this…they’re perfect for craft projects, school art projects, certificates, and more. Take a look at these.

If you’re worried about art size and fit, don’t be.  There’s always a solution. By trimming, cropping, or floating your pictures or artwork, it’s easy to make almost anything work in our 5 frame sizes. Learn more about how to adjust your pictures.

High Quality Guarantee

"Our handmade wood frames are cut, joined, finished, and inspected just for you. Your happiness is the most important principle that guides us. If you aren’t completely satisfied, please let us know."

- Fred Rubenstein
Founder, Pictureplays

Need Help?

We’re available by phone Monday to Friday, 9 a.m. to 5 p.m. PST.

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